FAQs
How do I know whether our leads are poor?
Start by comparing source, customer intent, response time, first reply, follow-up and outcome. Do not assume a lead-quality problem until the way enquiries are handled has also been checked.
What does Lead Leakage mean?
Lead Leakage is what happens when a genuine enquiry loses momentum before the business reaches a useful outcome. It may be caused by slow response, a weak first reply, unclear responsibility, inconsistent follow-up or limited visibility.