SME marketing strategy
Clarify what to do next, what to measure, what to stop and how to build a better planning rhythm.
Bath, Bristol, South West and UK-wide
Marketing strategy consultant Bath
Break.Beat is led by Nick Moir, a Bath-based senior marketing and customer experience leader helping SMEs, service-led businesses, property and proptech build clearer marketing strategy, CRM rhythm and customer journeys.
Support is available for businesses in Bath, Bristol, the South West and across the UK through a mix of remote and in-person work where useful.
Local enough to understand, senior enough to be useful
Many Bath and South West SMEs do not need more marketing noise. They need clearer priorities, better follow-up, useful CRM habits and reporting that helps leaders make decisions.
Break.Beat works with businesses where marketing, sales follow-up and customer experience need to connect more cleanly. The result should be practical action, not a polished plan nobody uses.
Based in Bath: working with businesses locally, regionally and UK-wide where the problem is messy marketing, CRM, lead management or customer journeys.
Support for Bath and South West businesses
Lead management and CRM
Improve how enquiries are captured, handled, followed up and reviewed.
Marketing audit
Find where marketing spend, customer attention or team effort is being wasted.
Property and proptech
Support for property businesses and tech firms that need clearer positioning, journeys and adoption.
Service businesses
Help for businesses where trust, timing, follow-up and customer experience affect conversion.
Fractional leadership
Senior marketing direction for SMEs that need focus without a full-time Marketing Director.
When to ask for help
Good moments to bring in senior marketing strategy support include a change in growth target, a new CRM, a supplier review, a drop in conversion, a messy reporting picture, a website rebuild, a positioning question or a period where the founder is making too many marketing decisions alone.
The first step is usually diagnostic: what is happening now, what is leaking value, and what would make the biggest difference commercially?
Common symptoms
- Marketing activity feels scattered
- Reporting is not guiding decisions
- Leads are being generated but not converted consistently
- The CRM is underused or mistrusted
- Suppliers need clearer direction
- The business has outgrown informal marketing habits
How Break.Beat works
Diagnose.
Review activity, CRM, customer journey, reporting and team process.
Prioritise.
Agree the few fixes that matter most now.
Plan.
Turn the priorities into a practical action plan and rhythm.
Support.
Help the team, founder or suppliers put the plan to work.
Review.
Keep improving the system based on useful evidence.
Why Nick Moir
Nick Moir is a Bath-based senior marketing and customer experience leader with more than 20 years’ experience across property, proptech and service-led businesses. He helps organisations connect brand, digital, CRM, data and customer journeys into practical marketing systems.
That experience is useful for SMEs that need senior judgement and commercial clarity without a heavy agency model.
Useful starting points
For a broad strategy conversation, start with marketing strategy consultancy for SMEs. For a diagnostic of current spend and systems, see the marketing audit. If enquiries are being lost in follow-up, start with the Lead Leakage Scorecard.
Related support
Useful next pages.
Start with the Lead Leakage Scorecard
Find where value may be leaking across customer journeys, CRM behaviour, ownership and follow-up before adding more activity.