See the framework
Understand the five places where momentum can disappear and what the framework does and does not prove.
Understand Lead LeakageBreak.Beat
Break patterns. Build rhythm.
Practical support for property and service-led businesses losing value between customer interest and commercial outcome.
Stop losing good leads in bad systems.
Good leads should not disappear after someone gets in touch.
The problem often sits in the joins: the inbox nobody checks quickly, the CRM note that does not say what happens next, the handover that loses context, or the follow-up that depends on memory.
Marketing may have done its job. The customer may be ready to talk. But if the team cannot see who owns the enquiry, what was promised and what should happen next, momentum fades.
Break.Beat helps businesses find those gaps, fix the operating system around them and give teams a clearer way to respond, follow up and improve.
Lead Leakage
The organising diagnostic.
Lead Leakage helps identify where potential value is lost after someone shows interest but before the business captures, handles, follows up or learns from that opportunity properly.
Use the Scorecard
Check Source, Speed, Script, Sequence and Scoreboard to find a useful place to start.
Start the ScorecardBuild the plan
Turn diagnosis into clearer priorities and a practical 90-day plan.
Explore the Planning SprintThe operating pathway
Find the Leakage → Clarify What Matters → Fix the System → Keep the Rhythm
Find the Leakage
See where customer interest is losing value across marketing, CRM, response, follow-up and visibility.
Clarify What Matters
Separate the commercially useful priorities from the impressive-looking pile of activity.
Fix the System
Improve ownership, operational behaviour, customer journeys and the systems teams actually use.
Keep the Rhythm
Build a practical cadence for action, visibility, review and continued improvement.
Ways to work together
Diagnose, lead or add senior capacity.
Break.Beat can help find the commercial problem, provide ongoing senior marketing leadership, or step in to own a defined project when the work needs experienced hands around it.
Diagnose and advise
Find where marketing, CRM, customer journey or follow-up is leaking value and decide what deserves attention.
Review the systemProvide senior direction
Add ongoing senior marketing judgement, planning rhythm and supplier direction without another permanent senior hire.
Explore fractional leadershipTake ownership and add capacity
Bring senior project leadership, stakeholder management or temporary marketing capacity to a defined piece of work.
See project supportNick Moir
Operator experience behind the consultancy.
Nick Moir is a Bath-based marketing and customer experience leader with experience across property, proptech and service-led businesses.
His work connects marketing, CRM, customer experience, operational behaviour and data visibility. The useful bit is making the commercial system work in the real world, with the real people involved.
Proof, not theatre.
A few words from people who have worked with Nick.
“Nick brought a fresh, focused perspective to our business. His insights were clear, highly relevant and supported by concrete examples. One of his recommendations led to an immediate uplift in engagement from our core audience — a simple yet impactful change that continues to deliver results.”
Resources
Latest useful work
Before you automate follow-up, decide what the system is allowed to know.
AI-assisted follow-up can be useful. The hard work is deciding which data should be pooled, transformed, secured and exposed before automation starts.
Read resourceCustomers expect conversations. Most systems still send campaigns.
Customers do not experience your campaign stack. They experience whether the business remembers, responds and moves the conversation forward.
Read resourceYour CRM is not the context. Your commercial data is.
AI does not remove the need for CRM discipline. It raises the standard for commercial data, ownership, secure access and the human judgement around follow-up.
Read resourceStart here
Stop losing good leads in bad systems.
Use the Scorecard to find where momentum may be disappearing, or contact Break.Beat to bring the messy version.