See the framework
Understand the five places where momentum can disappear and what the framework does and does not prove.
Understand Lead LeakageBreak.Beat
Break patterns. Build rhythm.
Practical support for property and service-led businesses losing value between customer interest and commercial outcome.
Stop losing good leads in bad systems.
Good leads should not disappear into bad systems.
The commercial problem often sits between teams, tools and touchpoints.
Marketing generates interest. CRM records something. People follow up. Customers move between channels. Yet unclear ownership, inconsistent operational behaviour and weak data visibility quietly reduce the value of the work.
Break.Beat helps businesses find where value is leaking, fix the system around it and turn useful insight into useful action.
Lead Leakage
The organising diagnostic.
Lead Leakage helps identify where potential value is lost after someone shows interest but before the business captures, handles, follows up or learns from that opportunity properly.
Use the Scorecard
Check Source, Speed, Script, Sequence and Scoreboard to find a useful place to start.
Start the ScorecardBuild the plan
Turn diagnosis into clearer priorities and a practical 90-day plan.
Explore the Planning SprintThe operating pathway
Find the Leakage → Clarify What Matters → Fix the System → Keep the Rhythm
Find the Leakage
See where customer interest is losing value across marketing, CRM, response, follow-up and visibility.
Clarify What Matters
Separate the commercially useful priorities from the impressive-looking pile of activity.
Fix the System
Improve ownership, operational behaviour, customer journeys and the systems teams actually use.
Keep the Rhythm
Build a practical cadence for action, visibility, review and continued improvement.
Nick Moir
Operator experience behind the consultancy.
Nick Moir is a Bath-based marketing and customer experience leader with experience across property, proptech and service-led businesses.
His work connects marketing, CRM, customer experience, operational behaviour and data visibility. The useful bit is making the commercial system work in the real world, with the real people involved.
Proof, not theatre.
A few words from people who have worked with Nick.
“Nick brought a fresh, focused perspective to our business. His insights were clear, highly relevant and supported by concrete examples. One of his recommendations led to an immediate uplift in engagement from our core audience — a simple yet impactful change that continues to deliver results.”
Resources
Latest useful work
Why customers go quiet after getting in touch
A customer getting in touch is not the same as a customer being ready to buy. Silence often begins when the reply adds work, uncertainty or delay instead of creating a useful next step.
Read resourceHow to review what happens after an enquiry comes in
Do not start with averages or a new CRM report. Follow real enquiries from first contact to outcome and compare what the process says should happen with what customers actually experience.
Read resourceGrowth Signals
A practical way to read public-facing customer journeys without pretending they prove more than they do.
Read resourceStart here
Stop losing good leads in bad systems.
Use the Scorecard to find where momentum may be disappearing, or contact Break.Beat to bring the messy version.