Positioning feels vague
The offer makes sense internally but is harder for customers or teams to explain.
Break.Beat Planning Sprint
More than a strategy. A plan your team can actually use.
A practical planning sprint for businesses that need clearer positioning, better customer journeys and a plan their team can actually use.
Who it is for
For teams with plenty happening and too little joining up.
The sprint is designed for property, proptech and service-led businesses that need a practical route through a messy marketing or customer journey problem.
It can suit a leadership team that needs alignment, a marketing team that needs clearer priorities or an operator who needs a plan before committing more time and budget.
Common symptoms
When a sprint may be useful.
Journeys lose momentum
Handoffs, CRM and follow-up do not consistently move interested people forward.
Activity lacks rhythm
There are many ideas and reports, but priorities and ownership remain unclear.
What you leave with
Less scattered activity. More clarity, rhythm and useful action.
- A clearer view of the audience, proposition and customer journey.
- Prioritised friction points and opportunities.
- A practical 90-day action plan with ownership and review points.
- Useful measures for learning and decision-making.
- Tools your team can use after the sprint. Build capability, not dependency.
How the sprint works
Find the Leakage. Clarify What Matters. Fix the System. Keep the Rhythm.
1. Find the Leakage
Review the evidence, customer journey, systems, operational behaviour and constraints.
2. Clarify What Matters
Identify the commercial questions and priorities that deserve action now.
3. Fix the System
Turn priorities into a sequenced 90-day plan with clear ownership and useful visibility.
4. Keep the Rhythm
Give the team a practical cadence for action, review, learning and improvement.
Where Lead Leakage fits
Use the diagnostic where interest is already being lost.
The Lead Leakage framework can reveal where Source, Speed, Script, Sequence or Scoreboard deserve attention within the wider plan.
The Lead Leakage Scorecard is a useful place to start when lead handling is the clearest symptom. The sprint looks more broadly at positioning, journeys, priorities and the practical operating rhythm.
The work is led by Nick Moir, drawing on operator experience across marketing, CRM, customer experience, lead handling, property and service-led businesses.
Next step
Bring the messy version.
Start with the problem as it really exists. The first conversation can establish whether a Planning Sprint is the useful next step.