20+ years
Across marketing, digital, CRM, data, customer experience and leadership.
Nick Moir
Senior marketing, digital and customer experience leader.
Bath-based operator and founder voice helping property, proptech and service-led businesses connect brand, digital, CRM, data and customer journeys into practical commercial systems.
Profile
Useful senior judgement for messy commercial systems.
Nick Moir is a senior marketing and customer experience leader with more than 20 years’ experience across property, proptech and service-led multi-site businesses.
He works at the point where brand promise, customer need, CRM, process, people and commercial outcomes meet. In other words: the bit where a good strategy either becomes useful or quietly evaporates.
Nick is available for selected senior employment, fractional leadership, advisory, project and consultancy work through Break.Beat.
Relevant experience in numbers
Practical proof, not a CV dump.
50-branch property group
Senior marketing and customer experience leadership in an independent property group with estate agency, lettings and management, financial services, new homes, leasehold and corporate property services.
Marketing, Contact Centre, Digital & Data
Responsible for joined-up strategy, planning, customer experience, reporting and suppliers at Andrews Property Group.
Oversaw £3m budget
Created brand, proposition, marketing plans, customer experience priorities and supplier relationships with commercial pressure attached.
30k to 130k users
Helped grow andrewsonline.co.uk from around 30k to 130k monthly users.
10-year record broken
Broke a 10-year record for monthly mortgage and valuation appointments generated by the Contact Centre by focussing on service quality.
CRM, analytics and data
Led work on CRM value, email marketing tools, analytics software, social automation and a data warehouse / single source of truth.
Seven clinics
Recently Head of Sales & Marketing at Willow Chiropractic, including marketing strategy and booking team development across seven clinics.
Formal grounding
PRINCE2 Practitioner, with an MSc in Science Culture & Communication from the University of Bath.
Why that matters here
The useful bit is the join.
Break.Beat is not built on marketing theory alone.
The value is experience connecting marketing, customer experience, CRM, data, contact centres, branch and team behaviour, supplier management and commercial outcomes. Growth often leaks between departments, systems and follow-up, not neatly inside one campaign.
I have had to make this work inside real businesses, with real teams, budgets, systems and pressure. That is why the work starts with diagnosis: what is being promised, what is being handled, what is being measured, and where useful opportunities are being lost.
For the consultancy approach, see Break.Beat, the Lead Leakage framework, the Break.Beat Planning Sprint, senior marketing project support and the Lead Leakage Scorecard.
Independent evidence
Selected work in public.
Andrews rebrand rollout
Nick was part of the wider Andrews leadership group involved in the rebrand and project-managed its rollout. The work was later recognised at the Transform Awards Europe.
Read the coverageLive chat and mystery shopping
Nick initiated and led the Andrews programme. Yomdel's case study describes the 24/7 live chat and mystery shopping work, including response handling, customer satisfaction and branch-level improvement activity.
Read the case studyOnline valuation programme
Nick initiated and led Andrews' online valuation programme. In The Negotiator, he explained that the value was the customer relationship and follow-up opportunity the tool created, not just the technology itself.
Read the articleWhere Nick helps
Connecting the work that too often sits apart.
Marketing leadership
Positioning, planning, campaign priorities, team focus and commercial rhythm.
Customer experience
Journey design, handoffs, follow-up standards and customer communication across channels.
CRM and data
Practical use of CRM, reporting, lead management and performance visibility.
Property and proptech
Lead response, branch/team behaviour, customer journeys and commercially useful systems.
Multi-site services
Helping distributed teams create consistency without turning every human interaction into a script.
Founder-led clarity
Turning busy, ambitious thinking into something teams can understand, use and improve.
What people say
Recommended by clients and colleagues.
“Nick brought a fresh, focused perspective to our business. His insights were clear, highly relevant and supported by concrete examples. One of his recommendations led to an immediate uplift in engagement from our core audience — a simple yet impactful change that continues to deliver results.”
“He’s sharp, open to ideas and fun. He delivers results.”
Proof of approach
Operator experience, not armchair advice.
- Senior marketing, customer experience, digital and data leadership in a multi-branch property business.
- Experience scaling lead handling and customer journeys across a multi-site clinic network.
- Work spanning brand, acquisition, CRM, customer communication, reporting and operational adoption.
- Focus on capability, confidence and usable tools rather than dependency.
Work with Andrews Property Group was also associated with recognition from The Negotiator Awards and the Estate and Letting Agency of the Year Awards across digital innovation, marketing, social media and website work. The more useful proof is the pattern of problems Nick has helped teams solve: unclear ownership, weak follow-up, poor CRM adoption and limited commercial visibility.
“The job is not to add more noise. It is to make the right work easier to see, easier to do and easier to improve.”
Leadership style
Clear, practical and commercially grounded.
Nick’s work is built around clarity, usefulness, rhythm, humanity and ownership. The emphasis is on helping people make better decisions and take better actions, not burying them under theory.