Marketing leadership
Positioning, planning, campaign priorities, team focus and commercial rhythm.
Nick Moir
Senior marketing, digital and customer experience leader.
Bath-based operator and founder voice helping property, proptech and service-led businesses connect brand, digital, CRM, data and customer journeys into practical growth systems.
Profile
Useful senior judgement for messy commercial systems.
Nick Moir is a senior marketing and customer experience leader with more than 20 years’ experience across property, proptech and service-led multi-site businesses.
He works at the point where brand promise, customer need, CRM, process, people and commercial outcomes meet. In other words: the bit where a good strategy either becomes useful or quietly evaporates.
Nick is available for senior employment, fractional leadership, advisory work and consultancy through Break.Beat.
Where Nick helps
Connecting the work that too often sits apart.
Customer experience
Journey design, handoffs, follow-up standards and customer communication across channels.
CRM and data
Practical use of CRM, reporting, lead management and performance visibility.
Property and proptech
Lead response, branch/team behaviour, customer journeys and commercially useful systems.
Multi-site services
Helping distributed teams create consistency without turning every human interaction into a script.
Founder-led clarity
Turning busy, ambitious thinking into something teams can understand, use and improve.
Proof of approach
Operator experience, not armchair advice.
- Senior marketing, customer experience, digital and data leadership in a multi-branch property business.
- Experience scaling lead handling and customer journeys across a multi-site clinic network.
- Work spanning brand, acquisition, CRM, customer communication, reporting and operational adoption.
- Focus on capability, confidence and usable tools rather than dependency.
“The job is not to add more noise. It is to make the right work easier to see, easier to do and easier to improve.”
Leadership style
Clear, practical and commercially grounded.
Nick’s work is built around clarity, usefulness, rhythm, humanity and ownership. The emphasis is on helping people make better decisions and take better actions, not burying them under theory.