Lead leakage score
A simple view of where your current enquiry journey is strong, weak or unclear.
Lead Leakage Scorecard
Stop losing good leads in bad systems.
A practical diagnostic showing where valuable enquiries are being lost between marketing, CRM, people, process and follow-up.
Why it matters
Marketing rarely ends when the enquiry arrives.
That is often where the leak starts.
Speed, ownership, script quality, follow-up and visibility all shape whether a good enquiry becomes a useful conversation. If those parts are patchy, adding more traffic can simply create more waste.
The Scorecard gives managers a clearer view of what is happening and where to act first.
The 5S diagnostic
Five places good leads commonly leak.
Source
Do you capture origin, intent and urgency clearly enough to prioritise response?
Speed
How fast does the right person respond, and what happens when they do not?
Script
Does the first touch create trust, answer the real need and move to a next step?
Sequence
What happens in the month after first attempt, and does it feel human rather than random?
Scoreboard
Can managers see leakage weekly and coach the behaviours that improve conversion?
Who it is for
Useful for service-led teams where timing and trust affect conversion.
- Property businesses handling sales, lettings, valuation, viewing or landlord enquiries.
- Proptech teams trying to improve adoption, demos, onboarding or partner response.
- Multi-site service businesses with branches, clinics, teams or distributed sales/customer operations.
- Leadership teams who suspect the problem is not more leads, but what happens to them.
What you get
A clearer view of where to act first.
Priority leakage points
The most likely handoffs, behaviours or system gaps costing you commercial progress.
Next actions
Practical recommendations to improve response, follow-up, CRM use and management visibility.
Start here
Find the first leak before funding the next campaign.
Request the Lead Leakage Scorecard and use it to identify the gaps between marketing, CRM, people, process and follow-up.