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Lead Leakage Scorecard

Stop losing good leads in bad systems.

Take the Lead Leakage Scorecard to check five places where enquiries usually lose momentum:

Source. Speed. Script. Sequence. Scoreboard.

Answer 25 practical questions and get:

  • your overall leakage score
  • your weakest area
  • a category breakdown
  • a suggested next step
Start the Scorecard
Before you spend more money creating demand, check what happens to the demand you already have.

What the Scorecard is

A practical front-door diagnostic.

The Lead Leakage Scorecard is designed to help teams spot where enquiries may be losing momentum across five parts of the lead journey.

What it can reveal

Patterns, gaps and useful questions across Source, Speed, Script, Sequence and Scoreboard.

What it cannot prove

It cannot prove why leads convert or fail without supporting CRM, sales and performance data.

What happens after completion

You receive an overall score, category breakdown, weakest area and a practical suggested next step. Sharing the result with Break.Beat is optional.

Read the wider lead leakage consultancy page, understand the causes in the complete lead leakage guide, or explore how a Break.Beat Planning Sprint can turn diagnosis into a practical plan.

If the clearest issue is response, routing, first-touch quality or follow-up, the next step is a Speed-to-Lead Sprint: a focused implementation sprint to turn the diagnosis into better behaviour, clearer ownership and useful visibility. Discuss a Speed-to-Lead Sprint.

Who it is for

When follow-through feels harder to trust.

This is useful when the business is creating interest, but the follow-through feels harder to trust than it should.

  • Enquiries are arriving, but outcomes are inconsistent.
  • CRM follow-up still depends on memory.
  • Response speed varies by person, branch or team.
  • Managers cannot easily see where opportunities stall.
  • The business is considering more marketing spend but may not be operationally ready.

It is probably not the right starting point if there is no enquiry flow yet. In that case, the first question is demand, not leakage.

Lead Leakage Scorecard diagnostic

Answer all 25 questions using the same 0 to 4 scale. You will get an overall score, category breakdown, weakest area and a practical next step.

0 of 25 questions answered.

1. Source

Do we capture origin, intent and urgency?

Good lead handling starts before anyone replies. If source, intent and urgency are unclear, the rest of the system is already guessing.

2. Speed

How fast does the right person respond, and what happens when they do not?

Speed is not just about being quick. It is about having a reliable route, owner and fallback when the first attempt fails.

3. Script

Does the first touch create trust and move to a next step?

The first response should not sound robotic, but it should not be left entirely to chance either. Useful structure helps people serve people better.

4. Sequence

What happens in the month after first attempt?

Many good enquiries do not convert on the first attempt. The question is whether they are followed up with rhythm, relevance and judgement.

5. Scoreboard

Can managers see leakage weekly and coach behaviour?

If managers cannot see where leads leak, they cannot coach the system. Reporting should make action easier, not just produce more dashboards.

Useful reading

Useful reading before you add more leads

If the Scorecard topic feels familiar, these articles explain where good enquiries tend to disappear: slow response, weak CRM timing, poor follow-up and unclear operating rhythm.

No Reply Is a Reply

How slow follow-up changes what buyers, sellers and landlords believe about your business.

Read the resource

Your CRM is not a graveyard. It is a timing system.

How CRM, market data and follow-up can reveal future instructions before they are lost.

Read the resource

Your Marketing Isn’t Broken. Your Inputs Are.

Why clearer audience, offer, proof, journey and rhythm inputs matter before more activity.

Read the resource