I’m hiring or looking for senior marketing leadership.
Nick Moir is a senior marketing, digital and customer experience leader with experience across property, proptech and multi-site service businesses.
View Nick’s profileNick Moir + Break.Beat
Break patterns. Build rhythm.
Practical marketing planning for property, proptech and service-led businesses that need clearer positioning, better lead management and systems their teams can actually use.
Good leads should not disappear into bad systems.
Most growth problems are not caused by a lack of ideas.
They come from messy handoffs, slow follow-up, unclear ownership, underused CRM, weak customer journeys and marketing activity that never quite turns into commercial rhythm.
That is the noise. Break.Beat helps you find the pattern, fix the leaks and build a plan your team can actually use.
Choose your route
What brings you here?
I need help improving marketing, CRM or customer journeys.
Break.Beat helps service-led businesses turn scattered activity into clearer plans, better follow-up and measurable progress.
Explore Break.BeatI think we are losing leads.
Start with the Lead Leakage Scorecard: a practical diagnostic showing where valuable enquiries are being lost.
Start the ScorecardBreak.Beat consultancy
More than a strategy. A plan your team can actually use.
Break.Beat is a practical marketing planning consultancy for property and service-led businesses.
It helps teams connect the things that too often sit apart: brand promise, campaign activity, CRM, customer experience, data, follow-up and day-to-day team behaviour.
Diagnose the noise.
Find the scattered activity, weak handoffs and hidden leakage.
Clarify the promise.
Make the audience, message and next action easier to understand.
Build the rhythm.
Create repeatable cycles of action, review, learning and improvement.
Nick Moir
Senior operator judgement. Practical consultancy support.
Nick Moir is a Bath-based senior marketing and customer experience leader with more than 20 years’ experience across property, proptech and service-led multi-site businesses.
He has led work across brand, digital, CRM, data, customer journeys and commercial performance, with particular strength in the handoffs between customer need, team behaviour, systems and growth.
- Senior property marketing, customer experience, digital and data leadership.
- Multi-site service business experience.
- Lead handling and customer journey improvement.
- Practical planning, not strategy theatre.
Start here
Before adding another campaign, check what happens to the enquiries you already generate.
The Lead Leakage Scorecard shows where leads are captured, how quickly they are handled, what is said, what happens next and whether managers can see the gaps clearly enough to coach improvement.